What This Means Is That People Are

We Think The Mac Will Sell Zillions, But We Didn't Build The Mac For Anybody Else. We Built It For Ourselves. We Were The Group Of People Who Were Going To Judge Whether It Was Great Or Not. We Weren't Going To Go Out And Do Market Research. We Just Wanted To Build The Best Thing We Could Build.

Without Passion, Any Rational Person Would Give Up!

You‘ve Got To Start With The Customer Experience And Work Back Toward The Technology - Not The Other Way Around.

Things Don't Have To Change The World To Be Important.

Many Companies Forget What It Means To Make Great Products. After Initial Success, Sales And Marketing People Take Over And The Product People Eventually Make Their Way Out.