What The Customer Buys And Considers Value

Once A Year Ask The Boss, "what Do I Or My People Do That Helps You To Do Your Job?" And "what Do I Or My People Do That Hampers You?"

The Purpose Of A Business Is To Create A Customer.

Business Enterprise Is An Organ Of Society. There Is Only One Valid Definition Of Business Purpose: To Create A Customer.

The Enterprise, By Definition, Must Be Capable Of Producing More Or Better Than All The Resources That Comprise It.

It’s Up To You To Carve Out Your Place, To Know When To Change Course, And To Keep Yourself Engaged And Productive During A Work Life That May Span Some 50 Years.