What Managers Decide To Stop Doing Is

The Question That Faces The Strategic Decision Maker Is Not What His Organisation Should Do Tomorrow. It Is, What Do We Have To Do Today To Be Ready For An Uncertain Tomorrow?

Information Is The Manager's Main Tool, Indeed The Manager's Capital, And It Is He Who Must Decide What Information He Needs And How To Use It.

The Paradox Of The Prophet: His Very Success Is His Failure. The Prophet Whose Time Has Come No Longer Shocks; He Entertains.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

Education Gives You Neither Experience Nor Wisdom.