What A Myth Never Contains Is The

The World Is A Better Place To Live In Because It Contains Human Beings Who Will Give Up Ease And Security In Order To Do What They Themselves Think Worth Doing. They Do The Useless, Brave, Noble, Divinely Foolish, And The Very Wisest Things That Are Done By Man. And What They Prove To Themselves And To Others Is That Man Is No Mere Creature Of His Habits, No Automaton In His Routine, But That In The Dust Of Which He Is Made There Is Also Fire, Lighted Now And Then By Great Winds From The Sky.

A Man Cannot Be A Good Doctor And Keep Telephoning His Broker Between Patients Nor A Good Lawyer With His Eye On The Ticker.

The Balancing Of Present Wants Against The Future Is Really The Central Problem Of Ethics.

In The End, Advertising Rests Upon The Fact That Consumers Are A Fickle And Superstitious Mob, Incapable Of Any Real Judgment As To What It Wants Or How It Is To Get What It Thinks It Likes.

There Are At Least Two Distinct Selves, The Public And Regal Self, The Private And Human.