We Make The Best Phone, We Don't

The Ipad Is The Clearest Expression Of Our Vision Of The Future Of Personal Computing.

Those Who Try To Achieve Success Without Hard Work Ultimately Deceive Themselves-or Worse-deceive Others.

Our New Watches Are Made Entirely Of Double Super Gold. They Are Just A Piece Of Gold That You Can Wear To The Left, Right, Or Directly On Top Of The Other Gold You Own.

Gaming Has Kind Of Evolved A Bit. More People Play On Portable Devices. Where We Might Go In The Future, We'll See. Customers Love Games. I'm Not Interested In Being In The Console Business In What Is Thought Of As Traditional Gaming. But Apple Is A Big Player Today And Things In The Future Will Only Make That Bigger.

Apple Has A Culture Of Excellence That Is, I Think, So Unique And So Special. I'm Not Going To Witness Or Permit The Change Of It.