We Have The Ability To Create Choice

What Leads Us Astray Is Confusing More Choices With More Control. Because It Is Not Clear That The More Choices You Have The More In Control You Feel. We Have More Choices Than We've Ever Had Before.

I Don't Know If I Approach Choice Any Differently Than The Sighted People Do, But What I Am Very Cognizant Of Is That Choice Does Have Limits And Because Of That I Really Try To Take Advantage Of The Domains In Which I Do Have Choice.

I Didn't Really Give Them Anymore Than One Choice, Soda Or No Soda. They Didn't... Whereas We Put A Lot Of Stock In The Differences Between Soda.

You Know Give Me Choices That Are Truly Different From One Another, Otherwise They Don't Regard Them As Meaningful Choices.

Like, People Are Less Likely To Invest In Their Retirement When They Have More Options In Their 401k Plans Than When They Have Fewer.