We Go Forward Looking In The Rearview

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

In An Age Of Multiple And Massive Innovations, Obsolescence Becomes The Major Obsession.

You See, Dad, Professor Mcluhan Says That The Environment That Man Creates Becomes His Medium For Defining His Role In It. The Invention Of Type Created Linear, Or Sequential Thought, Separating Thought From Action. Now, With Tv And Folk Singing, Thought And Action Are Closer And Social Involvement Is Greater. We Again Live In A Village. Get It?

All Media Are Extensions Of Some Human Faculty- Psychic Or Physical.

New Media May At First Appear As Mere Codes Of Transmission For Older Achievement And Established Patterns Of Thought. But Nobody Could Make The Mistake Of Supposing That Phonetic Writing Merely Made It Possible For The Greeks To Set Down In Visual Order What They Had Though And Known Before Writing. In The Same Way Printing Made Literature Possible. It Did Not Merely Encode Literature.