We Change Our Tools And Then Our

Maintain A Firm Grasp Of The Obvious At All Times.

You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

I Think Frugality Drives Innovation, Just Like Other Constraints Do. One Of The Only Ways To Get Out Of A Tight Box Is To Invent Your Way Out.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.