We Can't Wait For Washington. Business Leaders

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.

In The 1960s, If You Introduced A New Product To America, 90% Of The People Who Viewed It For The First Time Believed In The Corporate Promise. Then 40 Years Later If You Performed The Same Exercise, Less Than 10% Of The Public Believed It Was True. The Fracturing Of Trust Is Based On The Fact That The Consumer Has Been Let Down.

My Parents Really Wanted Me To Get Out Of New York, Be Exposed To Other People, Other Ways Of Life.

Any Business Today That Embraces The Status Quo As An Operating Principle Is Going To Be On A Death March.

Overnight The Digital Age Had Changed The Course Of History For Our Company. Everything That We Thought Was In Our Control No Longer Was. But Within A Year We Had Invested In Social Media And Digital Experts. Now Starbucks Is The Number One Brand On Facebook.