Voting Is The Next-to-last Refuge Of The

It Is Inescapable That Every Culture Must Negotiate With Technology, Whether It Does So Intelligently Or Not. A Bargain Is Struck In Which Technology Giveth And Technology Taketh Away.

[it] Is Not That Television Is Entertaining But That It Has Made Entertainment Itself The Natural Format For The Representation Of All Experience. […] The Problem Is Not That Television Presents Us With Entertaining Subject Matter But That All Subject Matter Is Presented As Entertaining. (87)

Tv Serves Us Most Usefully When Presenting Junk-entertainment; It Serves Us Most Ill When It Co-opts Serious Modes Of Discourse - News, Politics, Science, Education, Commerce, Religion.

What The Advertiser Needs To Know Is Not What Is Right About The Product But What Is Wrong About The Buyer.

If We May Say That The Age Of Andrew Jackson Took Political Life Out Of The Hands Of Aristocrats And Turned It Over To The Masses, Then We May Say, With Equal Justification, That The Age Of Television Has Taken Politics Away From The Adult Mind Altogether.