True Marketing Starts...with The Customer, His Demographics,

It's More Important To Do The Right Thing Than To Do Things Right.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.

It Does Not Follow From The Separation Of Planning And Doing In The Analysis Of Work That The Planner And The Doer Should Be Two Different People. It Does Not Follow That The Industrial World Should Be Divided Into Two Classes Of People: A Few Who Decide What Is To Be Done, Design The Job, Set The Pace, Rhythm And Motions, And Order Others About; And The Many Who Do What And As They Are Told.

Rank Does Not Confer Privilege Or Give Power. It Imposes Responsibility.

Most Of What We Call Management Consists Of Making It Difficult For People To Get Their Work Done.