To Add To The Technostructure Is To

It Is In The Long Run That The Corporation Lives.

Over The Span Of Man's History, Although A Phenomenal Amount Of Education, Persuasion, Indoctrination And Incantation Have Been Devoted To The Effort, Ordinary People Have Never Been Quite Persuaded That Toil Is As Agreeable As Its Alternatives. Thus To Take Increased Well-being Partly In The Form Of More Goods And Partly In The Form Of More Leisure Is Unquestionably Rational.

In The Usual (though Certainly Not In Every) Public Decision On Economic Policy, The Choice Is Between Courses That Are Almost Equally Good Or Equally Bad. It Is The Narrowest Decisions That Are Most Ardently Debated. If The World Is Lucky Enough To Enjoy Peace, It May Even One Day Make The Discovery, To The Horror Of Doctrinaire Free-enterprisers And Doctrinaire Planners Alike, That What Is Called Capitalism And What Is Called Socialism Are Both Capable Of Working Quite Well.

Educators Have Yet To Realize How Deeply The Industrial System Is Dependent Upon Them.

In The Affluent Society, No Useful Distinction Can Be Made Between Luxuries And Necessities.