Throw Leaders Into An Extreme Environment, And

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable. A Visionary Company Doesn't Simply Balance Between Preserving A Tightly Held Core Ideology And Stimulating Vigorous Change And Movement; It Does Both To An Extreme.

People Are Not Your Most Important Asset....the Right People Are.

In The End, It Is Impossible To Have A Great Life Unless It Is A Meaningful Life. And It Is Very Difficult To Have A Meaningful Life Without Meaningful Work. Perhaps, Then You Might Gain That Great Tranquility That Comes From Knowing That You've Had A Hand In Creating Something Of Intrinsic Excellence That Makes A Contribution. Indeed, You Might Even Gain That Deepest Of All Satisfactions: Knowing That Your Short Time On This Earth Has Been Well Spent, And That It Mattered.

Look, I Don't Really Know Where We Should Take This Bus. But I Know This Much: If We Get The Right People On The Bus, The Right People In The Right Seats, And The Wrong People Off The Bus, Then We'll Figure Out How To Take It Someplace Great.

You Absolutely Must Have The Discipline Not To Hire Until You Find The Right People.