There Is Nothing To Winning, Really. That

Always Make The Audience Suffer As Much As Possible.

One Never Knows The Ending. One Has To Die To Know Exactly What Happens After Death, Although Catholics Have Their Hopes.

There Is Something More Important Than Logic: Imagination

I Like Stories With Lots Of Psychology.

In The Old Days Villains Had Moustaches And Kicked The Dog. Audiences Are Smarter Today. They Don't Want Their Villain To Be Thrown At Them With Green Limelight On His Face. They Want An Ordinary Human Being With Failings.