The Whole Purpose Of Climbing Something Like

...it's The Same With Business. If You Focus On The Goal And Not The Process, You Inevitably Compromise. Businessmen Who Focus On Profits Wind Up In The Hole. For Me, Profit Is What Happens When You Do Everything Else Right.

You Have To Remember This Was The '60s, When Climbing Was Dangerous And Sex Was Safe.

Mastery... Is To Work Toward Simplicity; Replace Complex Technology With Knowledge, Hard Work, And Skill.

Going Back To A Simpler Life Is Not A Step Backwards.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.