The United States Is At A Critical

Too Many Brands Treat Social Media As A One Way, Broadcast Channel, Rather Than A Two-way Dialogue Through Which Emotional Storytelling Can Be Transferred.

The Companies That Make Meaningful Contributions While Also Listening To The Voices Of Others Are The Ones That Will Genuinely Engage Their Community, Who Will Then Go To Work For Them.

The Evolution Of Social Media Into A Robust Mechanism For Social Transformation Is Already Visible. Despite Many Adamant Critics Who Insist That Tools Like Facebook, Twitter, And Youtube Are Little More Than Faddish Distractions Useful Only To Exchange Trivial Information, These Critics Are Being Proven Wrong Time And Again.

A World In Which Government Is Burdened By Historic Debt, Philanthropy Has Limited Resources, And The Private Sector Is Only Interested In Its Own Personal Gain Is Simply Unsustainable.

When Something Works For You Or Another Brand, Ask Yourself, 'why?' Then Don't Copy It But Think About What You Can Do That's Unique To You And Better.