The Talent Is In The Choices.

You Have To Think About One Shot. One Shot Is What It's All About. A Deer's Gotta Be Taken With One Shot.

The One Thing I Always Talk About In Terms Of Restaurants Is Consistency. I Think That's What We Love About The Vodka, Is That It's Consistent. It's Consistent In Its Pureness And That's How I Tie It To Restaurants. When I Think Of A Good Restaurant, It's Where The Food Has Been Consistent; There's Always A Consistency.

I Always Tell Actors When They Go In For An Audition: Don't Be Afraid To Do What Your Instincts Tell You. You May Not Get The Part, But People Will Take Notice.

I Hurt Someone's Feelings Once.

Sometimes If You Have Financial Restraints, It's A Benefit. It Forces You To Come Up With A More Creative Way.