The Real News Is Bad News.

The Only People Who Have Proof Of Their Sanity Are Those Who Have Been Discharged From Mental Institutions

Today's Child Is Growing Up Absurd, Because He Lives In Two Worlds, And Neither Of Them Inclines Him To Grow Up. Growing Up--thatis Our New Work, And It Is Total. Mere Instruction Will Not Suffice.

Artists In Various Fields Are Always The First To Discover How To Enable One Medium Or To Release The Power Of Another.

Any Loss Of Identity Prompts People To Seek Reassurance And Rediscovery Of Themselves By Testing, And Even By Violence. Today, The Electric Revolution, The Wired Planet, And The Information Environment Involve Everybody In Everybody To The Point Of Individual Extinction.

Ideally, Advertising Aims At The Goal Of A Programmed Harmony Among All Human Impulses And Aspirations And Endeavors. Using Handicraft Methods, It Stretches Out Toward The Ultimate Electronic Goal Of A Collective Consciousness.