The Only Way To Win Is To

Customers Don't Care How Much Time Something Takes To Build. They Care Only If It Serves Their Needs.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

New Customers Come From The Action Of Past Customers

The Hardest Part Is The Grueling Work Of Constantly Being Wrong.

If Your Goal Is To Make Money, Becoming An Entrepreneur Is A Sucker's Bet. Sure, Some Entrepreneurs Make A Lot Of Money, But If You Calculate The Amount Of Stress-inducing Work And Time It Takes And Multiply That By The Low Likelihood Of Success And Eventual Payoff, It Is Not A Great Way To Get Rich.