The Only Way To Recover The Old

Any Ad Consciously Attended To Is Comical. Ads Are Not Meant For Conscious Consumption. They Are Intended As Subliminal Pills For The Subconsious In Order To Exercise An Hypnotic Spell, Especially On Sociologists.

Language Does For Intelligence What The Wheel Does For The Feet And The Body. It Enables Them To Move From Thing To Thing With Greater Ease And Speed And Ever Less Involvement.

The Reader Is The Content Of Any Poem Or Of The Language He Employs, And In Order To Use Any Of These Forms, He Must Put Them On.

Innovation For Holders Of Conventional Wisdom Is Not Novelty But Annihilation.

In Tetrad Form, The Artifact Is Seen To Be Not Neutral Or Passive, Bur An Active Logos Or Utterance Of The Human Mind Or Body That Transforms The User And His Ground.