The More Powerful The Class, The More

The Loss Of Quality That Is So Evident At Every Level Of Spectacular Language, From The Objects It Glorifies To The Behavior It Regulates, Stems From The Basic Nature Of A Production System That Shuns Reality. The Commodity Form Reduces Everything To Quantitative Equivalence. The Quantitative Is What It Develops, And It Can Develop Only Within The Quantitative.

The More Powerful The Class, The More It Claims Not To Exist, And Its Power Is Employed Above All To Enforce This Claim. It Is Modest Only On This One Point, However, Because This Officially Nonexistent Bureaucracy Simultaneously Attributes The Crowning Achievements Of History To Its Own Infallible Leadership. Though Its Existence Is Everywhere In Evidence, The Bureaucracy Must Be Invisible As A Class. As A Result, All Social Life Becomes Insane.

Ideas Improve. The Meaning Of Words Participates In The Improvement. Plagiarism Is Necessary. Progress Implies It. It Embraces An Author's Phrase, Makes Use Of His Expressions, Erases A False Idea, And Replaces It With The Right Idea.

What Appears Is Good; What Is Good Appears.

... Just As Early Industrial Capitalism Moved The Focus Of Existence From Being To Having, Post-industrial Culture Has Moved That Focus From Having To Appearing.