The Moments That We Have With Friends

How Exciting Is It To Come To Work If The Best You Can Do Is Trounce Some Other Company That Does Roughly The Same Thing?

Being Negative Is Not How We Make Progress, And The Most Important Things Are Not Zero Sum.

We Have A Mantra: Don't Be Evil, Which Is To Do The Best Things We Know How For Our Users, For Our Customers, For Everyone. So I Think If We Were Known For That, It Would Be A Wonderful Thing.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

It Really Matters Whether People Are Working On Generating Clean Energy Or Improving Transportation Or Making The Internet Work Better And All Those Things. And Small Groups Of People Can Have A Really Huge Impact.