The Lizard Isn't Listening And The Lizard

You Must Realize That What You Are Cannot Be Seen In A Mirror. What You See In A Mirror Is But A Dim Reflection Of Your True Reality.

The Only Purpose Of Starting Is To Finish, And While The Projects We Do Are Never Really Finished, They Must Ship.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.

Ordinary Thinking And Ordinary Effort Are Almost Never Enough To Generate Leadership.