The First Book Was Out And For

The Restaurant Industry Is Brutal.

The Traditional Roots Of Scandinavian Cuisine Are Not That Spectacular, To Say The Least. When We Write About The Traditions That We Are Inspired By, It's More Techniques Like Smoking, Preserving. Many Of Them Are Not Made To Make Food Delicious; They're Just Around So That You Can Make Food Last Through The Winter. There Isn't A Great Deal Of Tradition To Tap Into.

Chefs Have A New Opportunity - And Perhaps Even An Obligation - To Inform The Public About What Is Good To Eat, And Why.

21 Years Ago When I Started Cooking, To Be A Cook Meant That You Were Going To Stay In The Basement. Being A Chef, You Would Never Be On A Book Tour. You Could Never Dream That 20 Years Later On You Would Be On A Book Tour. It Wasn't A Part Of Your Dreams Because It Was Just Totally Unrealistic. When Did Cooks - Restaurant Cooks, Not Cooks That Have 15,000 Television Shows - When Did Cooks Become Part Of Pop Culture The Way They Are?

I Think That In Our Part Of The World, Scandinavia, We Are One Of The Pioneers Of Showing That Gastronomy Can Be Something - High Gastronomy Can Be Something Very, Very Present And Doesnt Have To Involve, You Know, What Is Perceived As The Normal Luxury Items That Belong In A High Gastronomy Restaurant.