The Concept Of Loss Aversion Is Certainly

You Know, The Standard State For People Is 'mildly Pleasant.' Negative Emotions Are Quite Rare, And Extremely Positive Emotions Are Rare. But People Are Mildly Pleased Most Of The Time, They're Mildly Tired A Lot Of The Time, And They Wish They Were Somewhere Else A Substantial Part Of The Time - But Mostly They're Mildly Pleased.

Optimism Is Normal, But Some Fortunate People Are More Optimistic Than The Rest Of Us. If You Are Genetically Endowed With An Optimistic Bias, You Hardly Need To Be Told That You Are A Lucky Person - You Already Feel Fortunate.

You Should Not Take Your Intuitions At Face Value.

Intuitive Diagnosis Is Reliable When People Have A Lot Of Relevant Feedback. But People Are Very Often Willing To Make Intuitive Diagnoses Even When They're Very Likely To Be Wrong.

A General “law Of Least Effort” Applies To Cognitive As Well As Physical Exertion. The Law Asserts That If There Are Several Ways Of Achieving The Same Goal, People Will Eventually Gravitate To The Least Demanding Course Of Action. In The Economy Of Action, Effort Is A Cost, And The Acquisition Of Skill Is Driven By The Balance Of Benefits And Costs. Laziness Is Built Deep Into Our Nature.