The Companies That Are Lasting Are Those

Customers Must Recognize That You Stand For Something.

Any Business Today That Embraces The Status Quo As An Operating Principle Is Going To Be On A Death March.

My Son Is Trying To Be A Sports Writer, And My Daughter Is A College Student. She Wants To Be A Comedy Writer, And She's At Film School. I Discouraged Both Of Them Early On From Getting Involved In Starbucks. I Didn't Think It Would Be Fair; Plus, They Didn't Have Any Interest Anyway.

I Honestly Never Dreamed At The Time That I Would One Day Own The Starbucks And Or Be In A Position Where We Would Have More Than 10,000 Stores Around The World. It Has Just Been An Incredible Journey For All Of Us.

Be Bold, But Be Fair. Don't Give In. If Others Around You Have Integrity, Too, You Can Prevail