The Advertisers Who Believe In The Selling

The Mission Of A Great School Is Not To Cram You With Facts So That You Can Regurgitate Them...this Gives Many Boys Such A Distaste For Learning That They Never Read Another Book As Long As They Live. No, The Mission Is To Inspire You With A Taste For Scholarship - A Taste Which Will Last You All Your Life.

I Never Write Fewer Than Sixteen Headlines For A Single Advertisement.

Political Advertising Ought To Be Stopped. It's The Only Really Dishonest Kind Of Advertising That's Left. It's Totally Dishonest.

Consumers Do Not Buy Products. They Buy Product Benefits.

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.