Take Someone New And Weird To Lunch

Listen To Everyone. Ideas Come From Everywhere

Old: Be No.1 Or No.2 In Your Market. New: Find A Niche, Create Something New.

You Are Who You Go To Lunch With! Break Bread With Cool And You Will Become More Cool. Conversely: Break Bread With Dull And Well, You Can Figure It Out.

Are You Placing Enough Interesting, Freakish, Long Shot, Weirdo Bets?

Leaders Trust Their Guts. "intuition" Is One Of Those Good Words That Has Gotten A Bad Rap. For Some Reason, Intuition Has Become A "soft" Notion. Garbage! Intuition Is The New Physics. It's An Einsteinian, Seven-sense, Practical Way To Make Tough Decisions. Bottom Line, Circa 2001 To 2010: The Crazier The Times Are, The More Important It Is For Leaders To Develop And To Trust Their Intuition.