Social Technology Gives Leaders A Vital New

Make The Customer The Hero Of Your Brand's Story.

Perhaps The Most Powerful Lesson Other Brands Can Learn From Nike Is The Need To Act In Accordance With The Reality Of The World We Live In. In A Mutually Dependant, Intimately Connected Global Community Facing Several Major Crises, Brands Need To Operate With An Expanded Definition Of Self-interest That Includes The Greater Good.

In Today's Social Business Marketplace Facebook Is One Of The Best Places For Nonprofits To Be Discovered And Connect With A Larger Audience On The Basis Of Shared Values. So To Get Started, A Non-profit Should Launch A Facebook Page And Invite Your Existing Real World Community To Connect Your Cause And Their Networks.

Creating A Better World Requires Teamwork, Partnerships, And Collaboration, As We Need An Entire Army Of Companies To Work Together To Build A Better World Within The Next Few Decades. This Means Corporations Must Embrace The Benefits Of Cooperating With One Another.

Done Correctly, Everyone From Individual Speakers To Large Organizations Can Inspire Citizens And Customers To Spread A Message Using Their Own Social Channels, And In So Doing, Inspire Countless Supporters To Build Their Reputation, Profits And Social Impact.