Simplicity Is Really Hard.

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

The Best Ideas Start As Conversations.

We Shouldn't Be Afraid To Fail- If We Are Not Failing We Are Not Pushing.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!