Setting Customer Expectations At A Level That

The Risk Is Worth It. Mike Would Have Been The First To Say That.

I Have No Secret. There Are No Rules To Follow In Business. I Just Work Hard And, As I Always Have Done, Believe I Can Do It. Most Of All, Though, I Try To Have Fun.

I Am A Great Believer That You Need Passion And Energy To Create A Truly Successful Business.

I Believe In Myself. I Believe In The Hands That Work, In The Brains That Think, And In The Hearts That Love.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.