Relevance Is A Search Engine's Holy Grail.

Search Engine Marketing And Search Engine Optimization Are Critically Important To Online Businesses. You Can Spend Every Penny You Have On A Website, But It Will All Be For Nothing If Nobody Knows Your Site Is There.

Corporations Invest In Sophisticated Crm, Or Customer Relationship Management, Programs To Effectively Oversee Their Relationship With Their Customers At Every Point During The Buying Process.

Traditional Horizontal Search Engines Cannot Always Identify The Target Audience, Niche Or Vertical Industry Of A Page Or Site. Vertical Search Engines Address This Issue By The Nature Of Their Design. They Identify Sites According To More Specific Criteria And Sometimes Even By Human Input.

I Ended Up Buying Business.com For $150,000 Because I Wanted To Make It A Magazine. It Would Have Been A 'time'-type Magazine: How To Do Business On The Internet. And I Was Offered A Lot Of Money For That Domain. I Played Two Buyers Against Each Other.

The Purpose Of Driving Traffic To Your Online Business Is To Get Customers. Once A Prospect Lands On Your Site, You Still Have To Convert That Prospect Into A Buyer.