Rational Behavior Requires Theory. Reactive Behavior Requires

Uncontrolled Variation Is The Enemy Of Quality.

Anybody Can Achieve Gains In Quality By Slowing Down Production. That Is Not What We Are Talking About.

Innovation Comes From The Producer - Not From The Customer.

You Must Have A Supplier Relationship Of Constant Improvement.

He That Expects To Quantify In Dollars The Gains That Will Accrue To A Company Year By Year For A Program For Improvement Of Quality Expounded In [out Of The Crisis] Will Suffer Delusion. He Should Know Before He Starts That He Will Be Able To Quantify Only A Trivial Part Of The Gain.