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Put Simply, Behavioural Economics Argues That Human Beings' Decision-taking Is Guided By The Evolutionary Baggage Which We Bring With Us To The Present Day. Evolution Has Made Us Rational To A Point, But Not Perfectly So. It Has Given Us Emotions, For Example, Which Programme Us To Override Our Rational Brain And Act More Instinctively.

-Evan Davis

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Put Simply, Behavioural Economics Argues That Human

Evan Davis

Put Simply, Behavioural Economics Argues That Human Beings' Decision-taking Is Guided By The Evolutionary Baggage Which We Bring With Us To The Present Day. Evolution Has Made Us Rational To A Point, But Not Perfectly So. It Has Given Us Emotions, For Example, Which Programme Us To Override Our Rational Brain And Act More Instinctively.

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