Publicity, Publicity, Publicity Is The Greatest Moral

What A Newspaper Needs In Its News, In Its Headlines, And On Its Editorial Page Is Terseness, Humor, Descriptive Power, Satire, Originality, Good Literary Style, Clever Condensation And Accuracy, Accuracy, Accuracy.

An Able, Disinterested, Public-spirited Press, With Trained Intelligence To Know The Right And Courage To Do It, Can Preserve That Public Virtue Without Which Popular Government Is A Sham And A Mockery

There Is Room In This Great And Growing City For A Journal That Is Not Only Cheap But Bright, Not Only Bright But Large, Not Only Large But Truly Democratic-dedicated To The Cause Of The People Rather Than That Of The Purse Potentates-devoted More To The News Of The New Than The Old World-that Will Expose All Fraud And Sham, Fight All Public Evils And Abuses-that Will Sever And Battle For The People With Earnest Sincerity.

Money Is The Great Power Today. Men Sell Their Souls For It. Women Sell Their Bodies For It. Others Worship It. The Money Power Has Grown So Great That The Issue Of All Issues Is Whether The Corporation Shall Rule This Country Or The Country Shall Again Rule The Corporations.

They Call Me The Father Of Illustrated Journalism. What Folly! I Never Thought Any Such Thing. I Had A Small Newspaper, Which Had Been Dead For Years, And I Was Trying In Every Way To Build Up Its Circulation. What Could I Use For Bait? A Picture, Of Course.