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Persuasion Is Effected Through The Medium Of The Hearers, When They Shall Have Been Brought To A State Of Excitement Under The Influence Of Speech; For We Do Not, When Influenced By Pain Or Joy, Or Partiality Or Dislike, Award Our Decisions In The Same Way; About Which Means Of Persuasion Alone, I Declare That The System-mongers Of The Present Day Busy Themselves.
-Aristotle
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Persuasion Is Effected Through The Medium Of

Aristotle
Persuasion Is Effected Through The Medium Of The Hearers, When They Shall Have Been Brought To A State Of Excitement Under The Influence Of Speech; For We Do Not, When Influenced By Pain Or Joy, Or Partiality Or Dislike, Award Our Decisions In The Same Way; About Which Means Of Persuasion Alone, I Declare That The System-mongers Of The Present Day Busy Themselves.
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