People Want To Be Part Of Something

Great Companies That Build An Enduring Brand Have An Emotional Relationship With Customers That Has No Barrier. And That Emotional Relationship Is On The Most Important Characteristic, Which Is Trust.

If It Captures Your Imagination, It Will Captivate Others.

There's A Metaphor Vincent Eades Likes To Use: "if You Examine A Butterfly According To The Laws Of Aerodynamics, It Shouldn't Be Able To Fly. But The Butterfly Doesn't Know That, So It Flies.

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?

Success Is Something That Has To Be Earned Every Day.