People Just Hate The Idea Of Losing.

Many People Will Admit That They Made A Mistake [putting Money In Dot-coms Or Telecoms At Their Peak] But That Doesn’t Mean That They’ve Changed Their Mind About Anything In Particular. It Doesn’t Mean That They Are Now Able To Avoid That Mistake.

You Are More Likely To Learn Something By Finding Surprises In Your Own Behavior Than By Hearing Surprising Facts About People In General.

Lucky Risk Takers Use Hindsight To Reinforce Their Feeling That Their Gut Is Very Wise. Hindsight Also Reinforces Others' Trust In That Individual's Gut.

The Psychologist, Paul Rozin, An Expert On Disgust, Observed That A Single Cockroach Will Completely Wreck The Appeal Of A Bowl Of Cherries, But A Cherry Will Do Nothing At All For A Bowl Of Cockroaches.

My Impression Is That The Elimination Of Memories Greatly Reduces The Value Of The Experience.