Pain S The Truth Of Art. Art

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

The One Path That Never Works Is The Most Common One: Doing Nothing At All.

Marketing Yourself To A New Person Often Involves Being Charismatic, Clever And Quick-but Most Jobs And Most Relationships Are About Being Consistent, Persistent And Brave.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

It's Uncomfortable To Challenge The Status Quo.