Organizations May Be Better Able To Tame

Nothing In Life Is Quite As Important As You Think It Is While You're Thinking About It.

It Is The Consistency Of The Information That Matters For A Good Story, Not Its Completeness. Indeed, You Will Often Find That Knowing Little Makes It Easier To Fit Everything You Know Into A Coherent Pattern.

Doubts Are Suppressed By Groups... But Remember That The Internal Incentives That Shape How The Group Perceives Risks And Rewards May Be Very Different From The Reality Of The Risks And Rewards In The External Marketplace. Those Incentives Can Distort Risk Perception.

We Can't Live In A State Of Perpetual Doubt, So We Make Up The Best Story Possible And We Live As If The Story Were True.

Many Ideas Happen To Us. We Have Intuition, We Have Feeling, We Have Emotion, All Of That Happens, We Don't Decide To Do It. We Don't Control It.