One Reason There Are So Many Short-lived Management Fads Is That Their Prescriptions Were Derived And Advocated In Precisely This Way. So Managers Read About A Fad And Try It, Find That It Doesn't Work, Abandon The Effort, And Move On To The Next Thing. In Reality, It Is Usually The Case That The Faddish Prescription Was Indeed Sound Advice In Certain Circumstances, But Actually Was Poor Advice In Other Circumstances.
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One Reason There Are So Many Short-lived
Clayton Christensen
One Reason There Are So Many Short-lived Management Fads Is That Their Prescriptions Were Derived And Advocated In Precisely This Way. So Managers Read About A Fad And Try It, Find That It Doesn't Work, Abandon The Effort, And Move On To The Next Thing. In Reality, It Is Usually The Case That The Faddish Prescription Was Indeed Sound Advice In Certain Circumstances, But Actually Was Poor Advice In Other Circumstances.
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