"old" Is Definitely Not Cool In America.

Mastery Is Great, But Even That Is Not Enough. You Have To Be Able To Change Course Without A Bead Of Sweat, Or Remorse.

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.

Excellence Is Not An Aspiration. Excellence Is What You Do In The Next Five Minutes.

You Can't Think Your Way Out Of A Box; You've Got To Act.

Gandhi And Mandela And Churchill And Jfk And Reagan And Thatcher And Sarkozy And Franklin And Washington Set The Tone To An Incredible Degree-their "personal Style" Was Their "brand." ("it" Starts With Personal Style Of The Tip-top Leadership Team. Sorry To Be Politically Insensitive, But Who Would Give A Hoot About Tibet If It Weren't For The Look And Style Of The Dalai Lama?) Boss At Any Level: You're Either On The "it" Boat-or Not.