Names Generate Meaning In A Short Amount Of Space — They Provoke Thoughts, Questions. That's Something I Like Doing. Of Course, You Have To Be Careful. Sometimes It Can Alienate The Reader, It Can Be Another Level Of Mediation, To Make A Character Carry The Great Burden Of A Metaphoric Name. The Character Can Be A Device Before He Or She Becomes A Person, And That Can Be A Bad Thing For A Writer Who Wants To Offer Up A Kind Of Emotional Proximity In The Work. It's A Constant Struggle, The Desire To Be Playful And The Desire To Communicate On Some Very Stark Emotional Level.

-Joshua Ferris

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Names Generate Meaning In A Short Amount

Joshua Ferris

Names Generate Meaning In A Short Amount Of Space — They Provoke Thoughts, Questions. That's Something I Like Doing. Of Course, You Have To Be Careful. Sometimes It Can Alienate The Reader, It Can Be Another Level Of Mediation, To Make A Character Carry The Great Burden Of A Metaphoric Name. The Character Can Be A Device Before He Or She Becomes A Person, And That Can Be A Bad Thing For A Writer Who Wants To Offer Up A Kind Of Emotional Proximity In The Work. It's A Constant Struggle, The Desire To Be Playful And The Desire To Communicate On Some Very Stark Emotional Level.

Topic

Struggle

Character

Emotional

Between The Time I First Started Working In Advertising In 1998 And Now, The Word Brand Has Replaced Identity. We Are No Longer Individuals So Much As We Are Brands. We're Individual Brands. Individuals Are Basically Left To Define Their Individuality By Staying Off The Internet, Which In And Of Itself Can Be A Brand, The Opting-out Brand.

Individuality

Identity

Advertising