More Than Ever Before, Consumers Have The

Gluttony Might Be Innocuous Were It Not For The Fact That Gluttons Tend To Disregard Whether Their Self-serving Behaviors Harm Anyone Else. We Don’t Need To Look Far And Wide To Find Examples Of Gluttonous Behavior, As They Are Numerous Throughout The History Of Capitalism.

The False Separation Between Living And Giving Must End.

Brands Must Empower Their Community To Be Change Agents In Their Own Right. To That End, They Need To Take On A Mentoring Role. This Means The Brand Provides The Tools, Techniques And Strategies For Their Customers To Become More Effective Marketers In Achieving Their Own Goals.

In The Social Business Marketplace, Brands That Hope To Build Loyal And Growing Communities Do So Most Effectively When They Demonstrate Their Core Values And Allow A Community To Build And Engage Around It.

There Is A Fundamental Shift That Social Media Necessitates In Business Today - The Need To Transition From 'me First' To 'we First' Thinking.