Mission Defines Strategy, And Strategy Defines Structure.

Marketing And Innovation Produce Results; All The Rest Are Costs.

Adversarial Power Relationships Only Work If You Never Have To See Or Work With The Bastards Again.

Business, That's Easily Defined - It's Other People's Money.

Ideas Are Cheap And Abundant; What Is Of Value Is The Effective Placement Of Those Ideas Into Situations That Develop Into Action.

Production Is Not The Application Of Tools To Materials, But Logic To Work.