Metaphor Has Traditionally Been Regarded As The

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

Gutenberg Made Everybody A Reader. Xerox Makes Everybody A Publisher.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

... Their Power To See Environments As They Really Are.

Once We Have Surrendered Our Senses And Nervous Systems To The Private Manipulation Of Those Who Would Try To Benefit From Taking A Lease On Our Eyes And Ears And Nerves, We Don't Really Have Any Rights Left. Leasing Our Eyes And Ears And Nerves To Commercial Interests Is Like Handing Over The Common Speech To A Private Corporation, Or Like Giving The Earth's Atmosphere To A Company As A Monopoly.