Mass Attention Is Almost Unattainable And It's

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

Your Audacious Life Goals Are Fabulous. We're Proud Of You For Having Them. But It's Possible That Those Goals Are Designed To Distract You From The Thing That's Really Frightening You--the Shift In Daily Habits That Would Mean A Re-invention Of How You See Yourself.