Marketing Strategy Is A Series Of Integrated

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.

There Are Just Moments When All The Stars Are Aligned For Breakthrough Products.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.