Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

-Peter Drucker

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Marketing Is Not Only Much Broader Than

Peter Drucker

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Topic

Business

Views

Marketing

There Is An Unbroken Chain Of Opposition To The Introduction Of Economic Freedom And To The Capitalist Autonomy Of The Economic Sphere... In Every Case The Opposition Could Only Be Overcome - Peacefully Or By Force - Because Of The Promise Of Capitalism To Establish Equality... That This Promise Was An Illusion We All Know.

Promise

Overcoming

Unbroken