Marketing Is About Spreading Ideas, And Spreading

For At No Time Are Any Events Predestined. There Should Be No Such Word In Your Vocabulary, For With Every Moment You Change, And Every Heartbeat Is An Action, And Every Action Changes Every Other Action.

Now: For Those Of You Who Are Lazy I Can Offer No Hope: Death Will Not Bring You An Eternal Resting Place. You May Rest, If This Is Your Wish, For A While. Not Only Must You Use Your Abilities After Death, However, But You Must Face Up To Yourself For Those That You Did Not Use During Your Previous Existence.

As Far As You Are Concerned The Present Is Your Point Of Action, Focus And Power, And From That Point Of Volition You Form Both Your Future And Past. Realizing This, You Will Understand That You Are Not At The Mercy Of A Past Over Which You Have No Control.

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

It's Unlikely That You'll Create Something Scarce Without Doing Something Risky To Get There.